The users who’ve ever interacted with the bot are termed as subscribers. The bot can send them messages and broadcast messages until they unsubscribe your Facebook Page. Businesses can send promotional and non-promotional content to maintain the engagement level. The bot will constantly work to enhance and strengthen the bond with subscribers by creating realistic conversational surrounding.
The support agent can take over the live chat to convert the subscriber into a customer. In this way, the business will not only acquire subscribers but they’ll also be able to close a profitable deal.