Facebook Subscription Messaging

Are you done with Facebook Subscription Messaging, yet?

December 24, 2018

Please hurry up if you like to send non-promotional or broadcast messages to your subscribers.

Well, it is nothing to fear but yes the clock is ticking for you. You seriously need to get your subscription before the clock ticks 12 o’clock on December 31st, 2018.

With the chills of the season, Facebook will no longer take charge if you (your chatbot) unable to take its subscription policy seriously. The amendment will certainly impact the ability of chatbots sending the subscription to the concerned customers. But, don’t get confused with the subscription of a newsletter and this.

Let dig to the news together with a hot cup of coffee…

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Table of Content

  1. What is Facebook Subscription Messaging?
  2. How to apply for Facebook Subscription Messaging in 2 ways:
    • Request subscription messaging in Facebook page setting
    • Complete the 3 part application for subscription messaging
  3. Tricks to write Facebook Subscription Messaging Request

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What are Facebook Subscription Messenges?

Well, starting up with facebook messenger’s new rules…in the first 24 hours opting into messaging, you can very well send unlimited updates, promotional and non-promotional.

After 24 hours, you can send unlimited non-promotional updates and one promotional follow-up. This eloquent process is called the 24+1 Rule and what Facebook calls “standard messaging”. To start with, here you will get 17 odd types of purposes of email that you may use to shoot…

how to apply and get approved for chatbots subscription

 

Well, chat blast is available to all (firstly limited to first 24 hours) and then a second shot after that. But, if you want to be really static with this, you can jolly well pay for chat blasts any time via Facebook ads sponsored messages.

Till then, non-promotional chat blasts are available to all business-except for one type: non-promotional subscription messages.
On the other hand, non-promotional subscription message is sent by businesses that have been approved by Facebook for subscription messaging.

What are Facebook Broadcasting Messenges?

While the most common way to communicate with people on Messenger is via your messenger chatbot in one-to-one conversations, it is many times important to send messages to so many page subscribers.

Sending a message to many page subscribers would not be efficient to accomplish with general messaging, as each subscriber is required to message separately. For Messenger chatbots that need to send to a very high number of subscribers, broadcast messaging means sending messages in batches to add automation.

How to apply for Facebook Subscription Messaging?

Elegantly, there are two simple ways through which chatbots will help you to gain lead generations. So, without wasting any more minute in searching through the Google, let’s pen down down the adequate points it has…

  • Request subscription messaging in Facebook page setting:

From your Facebook page, go to Settings

chat bot subscription

Go to Messenger Platform

facebook messenger's new rules

Followed by Advanced messaging features, request Subscription Messaging

chatbot for lead generation

 

  • Complete the short 3 part application for subscription messaging process:

You can easily get Facebook subscription process in the three-way process which includes:
a) Choose a category
b) Describe the nature of your bots
c) Support it with a couple of examples

Starting with the first topic:
Here, you will get three types of basic categories like
1.News
2.Productivity
3.Personal Tracking

Below that, you will have to add additional details related to the category you have chosen.

messenger marketing

For that instance, Botmywork has chosen “News” from the category.

Well, the other category is too specific to get generally apply. Business bots help customers through relevant updates and industry information. In the details, describe the information and updates services your chatbots provides, like blog updates. In that case, let me remind you that Chat bot Builder powered by Botmywork sends out periodic alerts on important marketing news. To supports this, we present you with an example…

how to apply and get approved for chatbot subscription

You will also notice this, after successful approval of subscription messaging

subscription messaging

 

Tricks to write Facebook Subscription Messaging Request

Now, you need to be very smart that what you want to really pitch via your request. You cannot take this lightly.

By applying for subscription messaging, you’re agreeing not to send promotional messages under the non-promotional stuff outside of the 24+1 rule. The way that Facebook checks is with machine learning. If you sending too much promotional stuff you’ll get reviewed.

How long does subscription messaging review take?

Because the subscription request is a manual review process, the amount of time to be approved varies. It can take time from days to even months.

What happens if I don’t apply for Facebook Subscription Messaging?

We know that your brand seriously wants this subscription because you need to send out non-promotional and 24+1 promotional messages too. If you don’t apply or aren’t approve you have the option to send sponsored promotion messages. You’ll basically have to pay for every message you send.

Do I have to ask subscription messaging for every page?

Facebook is switching to page-level approval, so you all are said to make that for every page. Go into each Page’s setting to find the request form.

How would I know if my chatbot is a “news”, “productivity” or “personal tracking” chatbot?

The Facebook extends documentation especially for developers that describe a different category of chatbots.

  • “News” chatbots incorporate integration whose primary purpose is to inform people about recent events like sports, businesses, weather traffic and others.
  • “Productivity” chatbots use integration for managing personal productivity like calendar events and reminders.
  • “Personal Tracking” chatbots are more specifically tie to “personal trackers” that give updates on individual’s health, wellness, fitness and finance.

ultimate guide to messenger marketing and Facebook chatbots

Now, that you know what is to be done please don’t waste any more minute in thinking what you should be doing. Your branding needs both types of subscriptions, so make this happen now or repent later.

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Are you done with Facebook Subscription Messaging,…

by Himanshu Rauthan time to read: 4 min