December 24, 2018
Please hurry up if you like to send non-promotional or broadcast messages to your subscribers.
Well, it is nothing to fear but yes the clock is ticking for you. You seriously need to get your subscription before the clock ticks 12 o’clock on December 31st, 2018.
With the chills of the season, Facebook will no longer take charge if you (your chatbot) is unable to take its subscription policy seriously. The amendment will certainly impact the ability of chatbots sending the subscription to the concerned customers. But, don’t get confused with the subscription of a newsletter and this.
Let dig to the news together with a hot cup of coffee…
|Table of Content
Well, starting up with facebook messenger’s new rules…in the first 24 hours opting into messaging, you can very well send unlimited updates, promotional and non-promotional.
After 24 hours, you can send unlimited non-promotional updates and one promotional follow-up. This eloquent process is called the 24+1 Rule and what Facebook calls “standard messaging”. To start with, here you will get 17 odd types of purposes of email that you may use to shoot…
Well, chat blast is available to all (firstly limited to first 24 hours) and then a second shot after that. But, if you want to be really static with this, you can jolly well pay for chat blasts any time via Facebook ads sponsored messages.
Till then, non-promotional chat blasts are available to all business-except for one type: non-promotional subscription messages.
On the other hand, non-promotional subscription message is sent by businesses that have been approved by Facebook for subscription messaging.
While the most common way to communicate with people on Messenger is via your messenger chatbot in one-to-one conversations, it is many times important to send messages to so many page subscribers.
Sending a message to many page subscribers would not be efficient to accomplish with general messaging, as each subscriber is required to message separately. For Messenger chatbots that need to send to a very high number of subscribers, broadcast messaging means sending messages in batches to add automation.
Elegantly, there are two simple ways through which chatbots will help you to gain lead generations. So, without wasting any more minute in searching through the Google, let’s pen down down the adequate points it has…
–From your Facebook page, go to Settings
–Go to Messenger Platform
–Followed by Advanced messaging features, request Subscription Messaging
You can easily get Facebook subscription process in the three-way process which includes:
a) Choose a category
b) Describe the nature of your bots
c) Support it with a couple of examples
Starting with the first topic:
Here, you will get three types of basic categories like
Below that, you will have to add additional details related to the category you have chosen.
For that instance, Botmywork has chosen “News” from the category.
Well, the other category is too specific to get generally apply. Business bots help customers through relevant updates and industry information. In the details, describe the information and updates services your chatbots provides, like blog updates. In that case, let me remind you that Chat bot Builder powered by Botmywork sends out periodic alerts on important marketing news. To supports this, we present you with an example…
You will also notice this, after successful approval of subscription messaging
Now, you need to be very smart that what you want to really pitch via your request. You cannot take this lightly.
By applying for subscription messaging, you’re agreeing not to send promotional messages under the non-promotional stuff outside of the 24+1 rule. The way that Facebook checks is with machine learning. If you sending too much promotional stuff you’ll get reviewed.
Because the subscription request is a manual review process, the amount of time to be approved varies. It can take time from days to even months.
We know that your brand seriously wants this subscription because you need to send out non-promotional and 24+1 promotional messages too. If you don’t apply or aren’t approve you have the option to send sponsored promotion messages. You’ll basically have to pay for every message you send.
Facebook is switching to page-level approval, so you all are said to make that for every page. Go into each Page’s setting to find the request form.
The Facebook extends documentation especially for developers that describe a different category of chatbots.
Now, that you know what is to be done please don’t waste any more minute in thinking about what you should be doing. Your branding needs both types of subscriptions, so make this happen now or repent later.