It sounds like a hoax but Facebook Messenger ads can give you a 100% conversion rate. Do you want the same for your eCommerce business? If yes, then you should switch to messenger marketing and uphold it with Facebook Messenger Ads.
What are Facebook Messenger ads?
Facebook Messenger ads are those that appear on users’ Facebook feed, chats, or stories. These ads can initiate a chat with the advertiser or redirect users to a landing page when clicked.
There are different Facebook Messenger ads. Advertisers can leverage any of these to advertise their brand on Facebook Messenger. Types of Facebook Messenger ads are:
1: Sponsored messages
Sponsored messages are the ads that appear inside the chat of subscribers in Facebook Messenger. Unlike typical sales and business-oriented ads, these ads are much more personalized and user-oriented.
Sponsored messages don’t ask users to purchase a service or product. They are used to making conversation with customers and engage them on messenger and then lead them to the store.
Brands can use these ads to notify users about their new offers, sales, promotions, updates, etc. The best thing about sponsored messages is that they are delivered to your subscribers. Those people your brand chatted with on Facebook Messenger through Live Chat or with a Facebook chatbot. You’ll be able to send sponsored messages directly to those people’s inbox.
2: Destination ads or Click-to-messenger ads
Destination ads or click-to-messenger ads are displayed in the news feed of Facebook Messenger. These ads look like traditional ads with a CTA, but in destination ads, the aim of CTA is not to send users on a shop page or product page. The CTA (usually a “Send Message” button) on Facebook destination ads is placed to start a chat with the brand.
Destination ads are an efficient tool to increase your Facebook subscribers. Whenever a user clicks on your destination ad, he/she gets redirected to the chat interface. As soon as he/she sends you a message on the chat, you’ll be able to collect that user’s data like name, email, etc.
Once you get the data, you can contact that user whenever you want. You can send Facebook Messenger broadcasts or sponsored messages I discussed above to that user.
3: Home section ads
Home section ads are those that appear on the home screen of chat on Facebook Messenger.
These ads could contain an offer or a button that can redirect the user to a landing page or a shop page. The aim of these home screen ads can be to analyze users’ interests by chatting with them or to send them to the shop page to make them purchase products.
4: Messenger story ads
Facebook Messenger stories are the ads that are shown in the Facebook stories that disappear automatically after a certain time. If users swipe up from the bottom of the screen on these ads, these ads will redirect them to a landing page. It’s a creative and attractive way to promote your product in a few seconds.
300 million users use Facebook and Messenger stories daily, and 68 percent of people use stories on at least three apps. You can also use messenger story ads to promote and your business.
Benefits of using Facebook Messenger ads
Facebook Messenger ads come with plenty of benefits. It can boost your Facebook Messenger marketing strategy and amplify the visibility of your brand. But if we talk more technically, Facebook Messenger ads provide these benefits:
- Reduced abandoned cart rates
You can easily reengage those customers who’ve added products in their cart but didn’t buy by sending a sponsored message to them. This increases the chance that they’ll complete their purchase, hence a reduction in cart abandonment.
- Expanded brand reach and user base
Facebook Messenger has over 1.3 billion users worldwide. Using Facebook Messenger ads will maximize your brand’s user base and audience.
- Precise targeting and retargeting
You can display Facebook Messenger ads to the users that have liked your Facebook page or contacted you on messenger. Therefore, you can target users that have already shown their interest in your brand and are more likely to buy. Even if a user has interacted with your brand but abandoned your page, you can retarget him/her with these ads.
- Less customer retention costs
You can notify customers who have made no purchase from your brand for a long time with the messenger ads. This is cost-effective and increases the chance of selling them again, hence reducing customer retention costs.
- Rise in conversion rate
Facebook Messenger ads have an overall conversion rate of 9.21% across all industries. However, this differs in every industry but still much better than usual methods.
- Better lead generation and nurturing
Click-to-messenger ads can generate leads for your brand. Sponsored messages allow your brand to chat directly with a customer on messenger, which helps you nurture them better.
- Increased genuine traffic
The people you target with Facebook Messenger ads are somewhere interested in your brand. These are genuine users that take the desired action whenever they visit your website.
- Boosted open and click-through rates
Research found that Facebook Messenger has a 98% open rate and a 44% click-through rate. This is too high than emails. There are many other benefits of Facebook Messenger ads apart from these.
Best practices for Facebook Messenger ads
You must know how to leverage Facebook Messenger ads in the best way so it’ll give your brand the best benefits. Here are some best practices you should try to get the most value from your messenger ads:
- While writing the content for the sponsored message, try to give it a personal touch by including the subscriber’s name, etc.
- Make your ad more eye-catching by adding a video or an image in it.
- Make the subscribers type less by using persist menu or auto-replies.
- Place your ads on different platforms as well like Instagram.
- Use different CTA on your Facebook destination ads rather than Send Message like Shop Now, Download, Learn More, Contact, etc.
- Do remarketing with messenger ads.
What if all goes well?
If everything goes right with your Facebook Messenger ad campaign, you may get tons of traffic and questions on Facebook Messenger. And I’m sure your customer service team will not be capable of handling those. So what would you do?
The best resolution to this concern is a Facebook Messenger chatbot.
You can build a Facebook Messenger bot that’ll answer hundreds of queries you’ll get. Not only answering the customers’ queries, but a smart chatbot can also automate your business tasks to free you from less worthy tasks. Setting up a Facebook chatbot for your business is also free and doesn’t require coding. You can create one for your business in 5 minutes.
Messenger ads are the trending way to promote your brand, services, and products on the most used platform. You’ll leave stacks of money on the table if you don’t use it for your brand. Follow the above tips to get the best results for your brand in a very little time.