Imagine the scenario- a storm caught a boat where people of different mindsets were sitting together. Except for working collectively, they were fighting like teenagers and as a result, their boat is now sinking in the ocean. Sounds terrifying… Well, it’s a kind of situation in which they had to decide whether they wanted to fight the storm individually or together to come out as real survivors.
They haven’t cooperated and understood the power of togetherness and that’s why their boat is now sinking.😑 But, this likeliness turns to zero if they have listened and appreciated each other’s thought process! No matter how strong the storm is, they would have come out as real fighters!
Now imagine on one side email is sitting and on the other a chatbot. If they both proceed in different directions they would be stuck in the same place. No one would be able to reach its final destination.
Well, chatbots and emails are proceeding in different directions because everyone believes they are rivals and can’t compliment each other. 🤐 You will be finding people quoting chatbots are superior to emails and vice-versa. But reality contradicts the statements.
Chatbots with emails can do great together! Brands just need to rethink and change their attitude for email marketing and chatbots. If email marketing and chatbots come together they would be reaching their final destination before the expected time. Let’s review the results brands can obtain if they combine their chatbot and email marketing efforts. Time for the reality check!
1. Chatbot & Email Marketing Collectively
Customers crave for real-time support and industries that offer them with the same functionality naturally captures their attention. [This is one of the reasons behind the expansion of the live chat widget and Facebook Messenger Chatbots on the web pages.] Well, when a client approaches you through a chatbot, you can ask them to provide their demographic information (like name, email address, number, and so on) for serving a better user experience. But using a chatbot, you can’t nurture your clients the way you want as Facebook policies create restrictions for the same. But, wait for a second ✋… who says that information can’t be leveraged in your email campaign. The most crucial thing for email marketers is to obtain email addresses but using a chatbot you have already obtained it and that too damn smoothly.
You can now use that information for nurturing your leads at the right time with the desired methods. You can send them the content of their choice that would help you in maintaining your interaction. In this way, you would be closing more potential leads and increasing your conversion rates at the right time.
A well-trained chatbot provides smoothness at each phase to its customers’. No matter how long it takes to make them merrier it tries its best to resolve users’ queries in seconds such that they convert without putting extra efforts by your support team. In this way, you continue to add new clients and increase your customer base. Your chatbot is doing great, as it is providing satisfaction and making your users’ merrier. Using this approach, you are successfully gaining new leads but what about retaining them? New clients are coming to you and they are also converting but as a marketer gaining new leads isn’t your main target- you do need to retain your existing users for the betterment of your business.
Just like every relationship, your relationship with clients also demands regular care and attention that isn’t possible via using a Messenger bot.
When your customer has completed the action for which he has landed on your page, you can create an email campaign according to their behavior to keep yourself engaged. You can send them regular updates or offers or blog posts of their interest. Just like any shopping website used to do when they have successfully occupied their customers’ emailing address. Literally, this offline method can help you boost your customer retention rates.
Actions Based On Consumers Behavior
Consumer behavior changes at every doorstep. In such circumstances, predicting Consumers’ behavior becomes too complex. Hmmm… so what could be the solution for the same? Well, a chatbot who can train itself using customers’ responses is what you need for understanding your customers’ behavior. When a user contacts you for knowing the products you sell, your chatbot can do a lot it can exchange dialogue and learn from your customers’ responses. The user behavior which you have learned through the chatbot can then be utilized in your email campaigns. You would be messaging your clients according to their interests and behavior that will eventually improve your business performance and help you convert them more easily. Using chatbots and email marketing together, you can-
- Nurture Your Leads
- Build Relationship
- Perform Actions Based On Consumers Behavior
- Easily Convert Leads
- Improve Business Results
So, by combining chatbots and emails you can do so much! Now comes the question of what will happen if you keep them apart from each other?
2. Chatbot & Email Proceeding In Separate Tracks
Now comes the case, when people follow their own approach rather than believing in each other. In such situations, they end up gaining nothing. So, what if you keep email marketing away from chatbots? What will be the result? Will it be in your favor? To come to a conclusion let’s go through the following scenarios!
Imagine a situation where your chatbot is communicating and trying to solve your lead issue with the most appropriate answers. Your lead doesn’t hesitate to provide their personal information as your chatbot was giving it’s best to solve their queries. As a result, it might be possible, using your chatbot you have not only acquired your lead information but also converted him without putting extra efforts. [Just the way, the chatbot of Dulux converts his leads.] Well, done! Lead converted! Now he is a part of your customer list!
Your chatbot has done a great job for your business! But don’t be over-energized as this is only the first probability there is more to add in the story.
So… what if your lead has communicated to know about your business and products? And after gaining adequate information they just disappear like magic! This disappearance can be because of many reasons… your lead might want to compare your products with others or want to know whether they can trust your business or not! It’s good to believe in your products and service you provide but it’s good to have confidence, not overconfidence. You can’t ruin your business with predictions. You don’t know whether your client will revert back and become your customer or not. Your team doesn’t know about your new lead and the actions they need to perform. It is simply a case where you don’t gain any result the only thing you acquire is conflict. With lots of communication gap, you finally lose your lead for your business. So I am asking you… what’s the benefit of gaining your lead information if you aren’t able to convert them for your business?
Rather than keeping emails away from chatbots if you concentrated on the ways you can use them together that could have benefited you and your business. You would have gained results without any confusion. So, are you still thinking emails and chatbots can’t go hand in hand? Think about this & do share your opinion for the same.