Chatbots, Artificial Intelligence, Machine Learning are all related but all are different. These Chatbot terminologies can be seriously confusing for the ones who are new to the field. It wasn’t ever easy to cope up with the technological jargon. This blog hence takes the initiative to enlist all the chatbot marketing terms that are looked upon whenever the talks of chatbot marketing arise.
Starting with learning about “What is Chatbot Marketing?” is essential before discussing the chatbot marketing terms. Therefore, Chatbot Marketing is a marketing methodology used for chatbots. That’s it? Well No. As we all know that chatbots have already occupied a large share of the market through messenger-like apps and on eCommerce websites. Chatbots have taken the marketing activities to another level.
There are obviously many terms that support Chatbot in Marketing. And, so here we have the terms planned and arranged alphabetically to make it easy for you to access the chatbot marketing terms.
Chatbot Marketing Terms: Letter – A
Agent
An individual entity, legally empowered to act on behalf of the company or other individuals.
Algorithm
A set of sequenced instructions followed by computer for calculations, data processing, and other problem-solving tasks.
Application Programming Interface(API)
A set of routines, procedures, and functions used to develop applications that require access to data of other operating systems, services or applications.
Artificial Intelligence
A complex set of instructions used to develop computer applications or intelligent machines that are capable of taking decisions effectively to perform human-like tasks.
Automation
It defines the state where machines take over human tasks and perform them without any interference.
Autoresponder
A computer application that replies to Emails it receives automatically.
Avatar
A visual portrayal of a person like an image, icon, etc. used especially on social platforms or messaging apps.
Chatbot Marketing Terms: Letter – B
Bot
An abbreviation used for Robots, a computer program that interacts with humans intelligently.
BotMyWork Chatbot Builder
A platform/tool that provides an environment to build chatbots.
Brand Voice
An element of brand identity. It includes all that the brand communicates through content.
Broadcast
Similar to Push Messages, the messages are sent in bulk to a major section of individuals.
Chatbot Marketing Terms: Letter – C
Call-To-Action
A button or hyperlink text designed and placed with the content to compel the reader to take the desired action and click on the CTA.
Chatbox
It is the window frame like in messenger app or chat widget where chat between chatbots and humans takes place.
Chatlog
It is the conversation history between chatbot and humans. Helpful in monitoring human behavior while conversing with the bot.
Chatbot
It is constructive for chat and robot implying that it is a computer program designed to conduct the chat and communicates dedicated information.
Chatbot Builder
A visual no-coding platform/tool that provides functionalities to develop a chatbot without any experts.
Communication Channel
The mode of communication or communication interface between the chatbot and humans like Slack, Skype, Messenger Chat Widget, etc.
Conversation As A Platform
Conversation Interface to increase human-computer interactions for better marketing opportunities and results.
Conversational Flow
The designers/ admin can control the direction in which human conversation with the bot flows by creating the scripted workflows for the chatbots to reply and mold the conversation flow as desired.
Conversational Marketing:
For many B2B companies, conversational marketing is a valuable addition to their software stack since it allows teams to communicate with their most qualified prospects in real-time, reduce sales cycles, and seal more deals.
Conversational UI
It is a UI designed to feel more like a natural conversation with a friend rather than a commanded robotic exchange of information. Conversational UI boosts Customer Experiences
Conversion Rate
Conversion is a specific action (in terms of your business) you want your visitors to take when they land on your website (pages). The conversion rate is the metric used to track conversion.
Customer Experience
The sum of all emotions, actions, behaviors, responses, and insights that customers have concerning a brand.
Customer Service
The assistance, support or help that your company provides to your customers.
Customization
The settings that are available to modify, upgrade or change the look and feel of the chatbot or chat window.
Chatbot Marketing Terms: Letter – D
Deep Learning
A set of algorithms used in Machine Learning and Artificial Intelligence to gain insights.
Digital Transformation
The means of using digital technologies to build new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements.
Defined User Reply
Pre-Scripted reply options provided by the chatbot for the user to pick and reply.
Chatbot Marketing Terms: Letter – E
Email marketing
Sending advertisements or commercial words to the group of people via Email in the name of your brand or company.
Emoticon
Also, commonly known as Emoji. Graphical representation of emotions used in online texts and writings.
Entity
A thing with independent existence or individual role.
Chatbot Marketing Terms: Letter – F
Facebook Messenger
Messaging app or platform developed by Facebook.
Framework
The structural plan used for building a marketing campaign or strategy.
Frequently Asked Question
The most commonly asked questions and/or queries related to the products, services, etc.
Fembot
A feminine robot, sometimes also known as a gynoid (a female android). Generally, all the popular virtual assistants use a female voice by default. For example, Alexa, Siri.
Flow-based chatbots
It follows a string of messages and gives little or no importance to manually entered text. It analyzes the context to identify the next intent.
Chatbot Marketing Terms: Letter – H
Human Fallback
A feature that every chatbot must have to allow the choice to the user to initiate a conversation with the human and not bot.
Human Takeover
A feature that allows the admins or human agents to take over the chat from the bot.
Chatbot Marketing Terms: Letter – I
Integration
The process of joining/combining two or more software together to attain combined results.
Interface
A physical or virtual device/object which is used to mediate communication between a user and a piece of technology.
Intent
Chatbots analyzes each words’ context to understand what the user is saying. The meaning of each utterance is the intent.
Chatbot Marketing Terms: Letter – L
Landing page
The page where your visitor lands after clicking on the site URL. It is also referred to as the lead-capturing page.
Lead
An individual or organization with an interest in buying what you are selling.
Live Chat
Online Messaging solution that exchanges textual messages and/or media online in real-time.
Chatbot Marketing Terms: Letter – M
Micro conversion
Making & achieving smaller goals to achieve the bigger goal of conversion.
Machine Learning
The field of Artificial Intelligence that makes the machines learn and perform tasks based on the learnings.
Chatbot Marketing Terms: Letter – N
Natural Language Processing
A technology that is used to interpret the users’ input and help the bot to generate replies accordingly.
Natural Language Provider
The service providers who provide pre-built NLP engines like Amazons’ LEX, Facebooks’ WitAI, etc.
Natural Language Understanding
The concept in NLP. It refers to understanding the context and intent for each utterance.
Neural Network
The computer program designed considering the human brain and nervous system.
Nodes
Intersections in networks. They act as checkpoints to define the flow of conversation for the chatbots.
Chatbot Marketing Terms: Letter – O
Objective Tone
The unbiased, user-oriented tone of technical write-ups or assistance conversation used for targeting the focus to the desired context rather than the author or the one conversing on chat.
Omnichannel Marketing
Creating your brand’s presence across multiple online and offline channels is referred to as omnichannel marketing. It is a multichannel sales technique that claims to provide a seamless purchasing experience for customers
Chatbot Marketing Terms: Letter – P
Persona
The aspect of an ideal customers’ personality, perceived by you for strategizing your business plans.
Progressive Disclosure
An interaction design technique often used in human-computer interaction to help maintain the focus of a user’s attention by reducing clutter, confusion, and cognitive workload.
Chatbot Marketing Terms: Letter – Q
Quick Reply
Immediate or prompt reply.
Chatbot Marketing Terms: Letter – R
Response Time
The average time period involved in making the replies to the last received message.
Retail
The process of selling products and/or services via different channels to the customers in order to earn profits.
ROI
Or Return On Investment is a metric used to measure the profits on the investment made in the business. ROI is the ratio between the net profit earned and the cost of investment made.
Chatbot Marketing Terms: Letter – S
Shopping Cart Abandonment
A state where a buyer adds the products to cart but leaves without completing the checkout process leaving the products in cart as it is.
Structured Data
It is the data that is categorized into various hierarchies and levels.
Chatbot Marketing Terms: Letter – T
Training
Teaching the chatbot to learn, analyze and converse with the user with the most accurate responses or to develop skills in any particular competencies.
Chatbot Marketing Terms: Letter – U
UX design
Also, referred to as User Experience Design. The process of designing products, websites, etc. considering the user behavior and preferences to get the best results.
Unstructured Data
The data in raw form or that is not categorized into segments or categories.
Chatbot Marketing Terms: Letter – V
Virtual Agent
The non-human agent initiating the dedicated process online efficiently without human guidance.
Virtual Reality
A simulated environment created to experience real-world scenarios via different sources like entertainment, games, etc.
Chatbot Marketing Terms: Letter – W
Welcome Message
The first message from the Bot to greet the visitor and initiate the conversation. Welcome message can create an impression & personalize the chat experience.
Widget
An application, or an element of a user interface, enables a user to perform a function or access a service, such as a website chat widget helps in adding a chatbot to your website.
A Must-Know Terms For Marketers!
Marketers these days do look forward to staying updated with the recent marketing methodologies and technologies for better growth results. Staying updated with the Chatbot Marketing Terms will only take them a step ahead towards their goals.
We have tried to enlist the top-rated terms concerning with the chatbot marketing. But, we’re certain that it’s not all. And so, we request you to share any term that you feel concerns with chatbot marketing is missing here in the comments section below. We’ll be obliged to add them up.
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