On average, 70 customers out of 100 don’t buy the product after adding it in their cart, research found. I’m sure you don’t want this at your store. So, to recover abandoned carts, you should switch to a chatbot.
Why?
Because they are easy to use, more personalized & direct, have great open and click-through rate. Since they have great click-through and open rates, they can effectively reduce your cart abandonment rate. But first, let’s see what is cart abandonment.
What is Cart Abandonment?
Cart Abandonment is a process where the customers add a product in their cart but didn’t purchase and exit your eCommerce store.
This costs an exorbitant amount for the business owners since very few customers complete their purchase after abandoning their cart. Hence, you have to find a way to recover abandoned carts at your store. And the best workable way is Facebook Messenger chatbots.
Let’s look at how you can recover your abandoned carts with Facebook Messenger Chatbots.
Also Read: How To Collect User Data With A Messenger Chatbot
4 Ways to recover abandoned carts with chatbots
1) Send to Messenger Plugin
Send to Messenger is a plugin that displays a button with a “Send to Messenger” caption on the cart page. If the user clicks that button, he becomes a lead of that brand. Simply, the brand gets the Facebook contact info of that user and contact him anytime they need.
This is helpful in recovering your abandoned carts since the brands get the user’s contact info as soon as the user clicks the button. They can then send them a cart abandoned message to him anytime. Not just cart abandoned messages, they can send any discount, sale, offer, or any follow-up message to that customer to make him buy at your store again.
Merchants just need to add a code provided by Facebook to use Send to messenger plugin at their eCommerce store.
2) Checkbox plugin
Notify your subscribers about the products they added in their cart and left. You can use a Facebook Messenger chatbot to automate this process. With Facebook Messenger, you can directly reach the mobile devices they use all day. This is the reason Facebook Messenger has an average open rate of 80% and Click-through rate of 20%. On the other hand, emails have an average open rate of almost 18% and a click-through rate of 14%(source).
Updating them on Messenger increases the chances that they’ll open and click on your message and return to buy the abandoned product. You can do this with Facebook’s checkbox plugin.
Checkbox plugin is a feature where a checkbox with a message “Send to Messenger” is displayed on the cart page, as shown in the screenshot below.
Facebook provides a code that admins can paste on their cart page to use checkbox plugin.
If a user clicks on this checkbox and abandons the cart, the brands will be able to contact that user on Facebook Messenger. However, a user has to be logged in into their Facebook account to check this box. If the user is not logged in, this checkbox will redirect the user to the login page when clicked. The brands can send messages related to their abandoned cart for the next 24 hours after the cart abandonment. After 24 hours, they’ll be able to contact the user.
3) Discount on abandoned products
Recently, I was looking for some jackets and found an awesome one on a website. But since it was priced very high that time I added it to my wishlist to buy it later. After a few days, I got a notification on my messenger that the jacket is on sale with a huge discount. And as usual, I bought it instantly.
You can also use the same approach to recover your abandon carts with chatbots. Try to analyze what products are being abandoned the most by your customers. Once you get the list of those products, you can offer discounts on those products.
You can use your Messenger Chatbot to deliver customers a message about the discount on the products. Once you follow the complete process, chances are high that they’ll purchase the products they were abandoning.
4) Limit the discount period
Brands sell more in a time-bound sale. Offer discounts on the products for a limited time. You can leverage your chatbots to tell your subscribers about the last day of the offer. Try to create scarcity for the products by offering limited time discounts, so if the customers have that product in their cart, they will instantly buy it.
Also Read: How Chatbots Can Be Used In Lead Generation Strategies
Why should you use Messenger Chatbots to recover Abandoned Carts
1) To spend less time and money on marketing
Facebook messenger has a great reach, open and click-through rate. Using it as a source of recovering abandoned carts can save lots of resources you spend on different channels for marketing.
Using Chatbots on Facebook Messenger costs seriously less. Moreover, they don’t require any coding knowledge to build your own chatbot for Facebook Messenger. You can use a chatbot builder to create a chatbot for your brand in just 5 minutes you can use to recover abandoned carts.
2) To re-engage customers
Your messenger chatbot can schedule a message to send to the customers after a specific time after cart abandonment. Once the customer gets a message about their abandoned product, they re-engage with your site.
With your Facebook chatbot, you can execute your messaging workflow efficiently. You can use it to schedule messages for a specific time period like, after 30 minutes, 24 hours, 48 hours after cart abandonment. Also, you can create an email marketing campaign to recover abandoned carts. Send messages to remind cart abandoners to complete their purchase on both platforms, email and Facebook Messenger.
Doing this can give a great boost to your chances that the customers will complete their purchase.
3) To improve and give personalize customer experience
It’s much easier for customers to make a purchase via Facebook Messenger. And a Facebook Messenger chatbot simplifies this even more. Chatbot Builders these days come with a super easy interface that makes interacting with it cushy. Furthermore, they are also becoming more and more intelligent.
For instance, if a customer has added a men’s trousers in their cart and abandoned it, a smart chatbot can detect that the customer is male and inform them about the offers you’re running on a clothing range for men.
This heightens the customers’ experience and make their shopping easier. Also, if you move your eCommerce store on Facebook Messenger, you allow over 1.3 Billion users to find out your store on Messenger which can draw huge traffic towards your store.
4) To retain existing customers
It costs 5 times more to acquire new customers than keeping the existing ones. Facebook Messenger Chatbots make it easy to retain your existing customers. It makes the product search, selection, checkout, payments, etc. easy for customers which pleases them and makes them happy. And happy customers are more likely to stick to your brand and buy more frequently from your store.
Retaining existing customers save your resources and help you increase revenue easily for your store.
5) To provide awesome customer support
Chatbots can not just recover abandoned carts. When you integrate them with Facebook Messenger, providing easy customer support, product information, and resolving order related queries become very simple. Customers can ask for any help regarding the products they’ve bought. The chatbot you integrated will help them 24/7 and provide every possible assistance instantly.
These chatbots can also send every delivery related detail so that the customers can track their order status efficiently.
Final Words
Facebook Messenger has the second largest user base, with over 1.3 billion users worldwide. People use it all day to chat, call, share pictures, etc. And as I said, almost 70% of customers abandon their cart, using Facebook Messenger can bring them back easily at your store. And to make the process of bringing them back, recovering abandoned carts, increasing sales, more easy and smooth, nothing is better than a Facebook Messenger Chatbot.
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